the $39 experiment.

I stumbled across this blog last night & found it really interesting. Of course, it's a few years old now & maybe the companies reactions would be different if the experiment was re-done now. You know, with the economy the way it is & all. I was a little shocked that some of the bigger, popular companies like Hershey, General Mills, Subway, Kraft, etc rejected the letter. Maybe they get tons of requests for freebies daily & of course, this was an experiment, but what if it had been a loyal customer with a valid compliment? Doesn't say much for these big companies. Really interesting to think about & hey, $200+ in freebies isn't a bad deal either! But as he says

this experiment was less about getting free stuff and more about seeing which companies would actually send me free stuff.